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The effectiveness of the shampoo has been confirmed in studies involving men*: 83% strengthens hair 77% intensively regenerates and nourishes hair 67% reduces hair loss 70% thickens hair 77% moisturises the scalp *Results obtained in an in vivo study performed by Dr. Irena Eris Scientific Research Centre. Effectively stimulates the growth of hair follicles causing visible thickening of hair and improving hair condition. A unique active ingredient of the shampoo, Pro-Fibrogrowth complex, accurately zeroes in on male hair care needs, stimulating hair regrowth and regeneration. Regular use of the shampoo makes your hair stronger, with visibly increased volume and thickness while the scalp is better moisturised. A light, refreshing fragrance leaves a lasting feeling of freshness. The shampoo is suitable for all skin and hair types.